Why can it take up to 90 days to receive the first payment?

Why can it take up to 90 days to receive the first payment?

As a publisher, we have to wait for ad networks to pay us before we can pay you.  

1st - We report impressions to advertisers.
2nd - We bill for those impressions.
3rd - Advertisers pay us for those impressions.
4th - Drivers are paid a revenue share for those impressions.

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